EPISODE 202 | How She Sunsetted Her Agency to Follow Her Passion
From 7-Figure Agency to Full-Time Business Coaching: A Story of Following Your Gut
Welcome back to How She Did That! After a brief hiatus since August, I'm thrilled to return with a deeply personal episode where I share my journey of making one of the biggest decisions in my business career - sunsetting my successful 7-figure agency, The Launch Guild, to fully embrace my passion for coaching.
Key Episode Highlights:
The evolution of my business journey from launch manager to seven-figure agency owner to coach
Why launches have changed in the online space over the past two years and the impact on my agency
The internal struggle of realizing when it's time to pivot, even when you're successful
How the Call to Clarity Retreat became a turning point in making this major business decision
Managing difficult conversations with a long-term team during transition
In this vulnerable and honest conversation, I open up about the internal struggles I faced when realizing it was time for a change, even though my agency was thriving. The reality is, the online launch landscape has transformed dramatically over the past two years, and while we could have pivoted The Launch Guild in numerous directions, my heart was pulling me toward a different path entirely.
Notable Quote:
"When women make more money, we make a difference and we create the world we want to see. And that world is a better place."
What's Coming Up:
This episode kicks off a special three-part series where I'll share:
My complete agency story
Frameworks and methodologies around agency ownership
"Baby Steps" series - dedicated to supporting solopreneurs making the leap into agency ownership
New episodes every Friday
State of the Agency quarterly roundtables
Looking Forward:
I'm excited to announce that while I'm transitioning away from agency ownership, I'm not leaving the agency world entirely. For the first half of 2025, I'll be taking on select project management and OBM-style clients while focusing on three specific programs for online agency owners and one-on-one coaching opportunities.
Whether you're an established agency owner looking to scale, a solopreneur considering the agency model, or an online business owner seeking guidance, I hope this episode gives you permission to trust your gut and make the changes your heart is calling for.
Learn more about the 3 ways you can work with me as an agency owner in 2025!
About Me
Hey! I’m Tasha Booth, the host of the How She Did That Podcast and the founder and CEO of The Launch Guild. I started my business almost 8 years ago and am so excited to share my story with you. Check out my about me page if you’d like to get to know me a bit more. I even share 10 random fun facts!